Indian film industry is among the most attractive, glamorous and wealthiest industry in the country. If you think our B-Town actors only earn from the movies they star in, you’re mistaken. The actors and models in this industry are able to earn huge income in the form of salary for their acting and heavy income from endorsements. And this makes them top the Most Valuable Celebrity list.
The list is always topped by the King Khan, SRK! Shah Rukh Khan is always known as one of the most wisest celebrities in Bollywood, and there are many reasons why.
From his quotes and sayings, to his inspirational speeches, this man has been king of words! But, who became the Most Valuable Celebrity 2017 by dethroning this king? It’s Virat Kohli with celebrity value of $143 million.
“For the first time since 2014, Shah Rukh Khan has slipped from the top ranking and has been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on field performances and off-field charisma,” said Varun Gupta, Duff & Phelps MD and regional leader, India, Japan and Southeast Asia.
Abhishek Ganguly, managing director of Puma India, which Kohli endorses, said, “Virat has transformed the way fitness is looked at in Indian cricket. He has emphasized the role of an athlete and reshaped cricket in the millennial culture.”
“He is a youth icon with effortless style.” Kohli signed an eight-year deal with the brand early this year, making him the first Indian sportsperson to sign a Rs 100-crore endorsement deal with a single brand.